The building blocks of living a success story.



I bet you you’ve read 100’s if not 1000’s of articles that dissects the lives of the greatest minds, leaders, and doers with the aim of laying a blueprint for success at your feet. You’ve heard all about how dedicated, passionate, and driven these people where. We’ll this article takes all that, and the jazz, and takes it one level deeper. It’ll share the missing ingredients and even show you how to stir them altogether into delectable bliss. Ready?

for blogpost on foodLet’s move beyond the vision to see a new world, while looking of out of a tiny jail cell at a land that did not serve him. Let’s move beyond the willpower to have freedom vibrate on every level of your being, while being dangled on a stick – scattered across the ocean. Let’s move beyond the passion.  All of these are powerful elements – sure – but candy cotton dreams have a hard time in morphing into something tangible. I start this post with great admiration for Nelson Mandela. TATA. A man who changed the scope of the world, and a place I call home. South Africa. His story of success is one of legends, and yet if you’re reading this you breathed the same air he did (even in you are half way across the world!)

Then there’s the sheer determination, power, and conviction of women such as Mother Theresa, Jane Austen, Cleopatra, and Amelia Earheart. For those of you who don’t know this true-to-life-legend Amelia stood in a league of her own. She was the first female aviator to fly solo across the Atlantic Ocean. She received the U.S. Distinguished Flying Cross for this record. 

SIDENOTE: Kickstarter Campaign Kicks to Find Amelia Earhart’s Lost Plane Electra- luanched this month.

Seeing that I’m running my campaign of launching greatness with only a handful of days left, I thought this would be a rather fitting link. But, let’s get back to the story at hand! While investing in dreams, and supporting a vision is a sign of value, distractions never served any form of greatness. That’s no secret….and that also happens to be a post for another time.

Here’s the one thing that mass media has failed to mention.

Before I spill the beans, here’s a question.

What do the likes of Jane Austen, Winston Churchill, Cleopatra, Christopher Columbus, Charles Darwin, Amelia Earheart, Thomas Edison, Albert Einstien, Ghandi, Nelson Mandela, and Barrack Obama have in common?

They all ate breakfast.

Now we all know the saying that breakfast is the moment important meal of the day, and yet there are a huge lump of people who simply choose to opt in for a cuppa coffee. I don’t know how they do it, but at least they have a choice in the matter. They choose not to make the time for it, or prioritize it, or hold any value in it. What about the people who may not be so fortunate to hold this luxury.


Secretary of State for International Development, Justine Greening, said: “We know that breakfast is the most important meal of the day, but too many children are not getting that vital head start. Across Uganda and Rwanda, 15 million are gravely undernourished. Given the right chance, any one of those children could be the next Florence Nightingale or Neil Armstrong.”

Simon Barnes, CEO of Send a Cow, commented: “Research shows that a full stomach plays a key role in doing well in education. With the opportunity to eat a healthy breakfast every morning, children in some of the poorest parts of Africa will have the vital nutrients they need to go to school and concentrate on their lessons. And if they can prosper in their education they have an excellent chance of breaking free from poverty and achieving their true potential.”

What if Einstein hadn’t had his breakfast the day he cracked the theory of relativity? Or if Edison had skipped his brekkie the morning he, quite literally, had that light bulb moment? Would they have made those ground breaking discoveries on empty stomachs? Breakfast might be the most important meal of the day, but the dishes that fuelled the greats to change the world can arguably be considered as some of the most important meals of all time.

From today, those very breakfasts are available for everyone to enjoy at home and be inspired by, as the first-ever cookery book containing breakfasts eaten by the likes of Mandela, Einstein, Edison, Parks, Gandhi, Austen, Nightingale, Darwin and even the first men on the moon has been launched.

The free The Most Important Meals Of Their Lives eBook follows research highlighting how up to one in every three (34%) people in Uganda and almost a third (29%) in Rwanda are gravely undernourished – an estimated 15 million people. Without full stomachs youngsters struggle focus on their school lessons and are prevented from realising their individual potential. Send a Cow’s Break… Fastappeal aims to raise £500,000 to give children in Africa a better start, and every £1 donated will be doubled by the UK government.

Plus its super fascinating to know what they ate – and to get a gorgeous recipe to match. Just by looking at it, it’s the cookbook of legends. So not only do you get to do a good thing, you get a chance to make it yummy too! 

In order to source the breakfasts of some of the greatest men and women in the world, researchers at Send a Cow first spent weeks painstakingly poring over hundreds of historical records, as well as speaking to experts, inspecting museum archives and analysing the personal correspondence and belongings of several famous figures for evidence of what they ate.

The result of these efforts is a collection of 18 breakfasts actually eaten by or inspired by humankind’s true pioneers, whose achievements in life created a legacy still felt by people today. After sourcing the recipes, they were then expertly recreated by a team of professional chefs and food historians.

In fact this review even inspired a Pinterest board filled with even more delightful and possibly time convenient treats.

Inspired Ideas  to get you going


Screenshot 2014-05-15 12.06.36The Most Important Meals Of Their Lives book can be downloaded for free by visiting

There is a suggested a donation of £2.50 to the Break… Fast appeal – when doubled this is enough to support an African child for a month. The UK government is matching all donations to the Break… Fast appeal from now until the 30th June 2014.


For more information on the Break… Fast Appeal please visit or tweet @Sendacow with the hashtag #BestStart.



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23 thoughts on “The building blocks of living a success story.

  1. Oooh. I’m getting this book. I’m a breakfast person ( I usually get cranky without it ) and can’t wait to read on how these icons start their day.

  2. They have always said breakfast is the most important meal of the day and I agree. My daughter’s school always serves breakfast and it’s free. So, if we don’t get up early enough – I don’t feel like we have to rush for her to eat, she can still eat at school.

  3. breakfast is indeed the most important meal of the day. and now that i think about it, it is still a few hours away before i take breakfast but i am already famished!

  4. Really interesting, and something that a lot of schools in the UK are waking up to. I find breakfast makes me hungrier and I eat more during the day if I have it, but it is an automatic habit.

  5. This is a must read book for every individual. I believe there is not age to learn the lessons of life and to move one step ahead to become a better person. And this book is something that is going to make me a better person in every way. Thanks for sharing about this book!

  6. Oh my gosh! I’m bookmarking this. If we could all help with this, there would be so many lives we could help. That amount is so little compared to what it could do.

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