Do you do spam?

How NOT to email people about your blog, books or business

Just got this message from  Peg Fitzpatrick and I thought you should read it. 

 

“How NOT to email people about your blog, books or business


I received spam email from an author sending a press release about a new book. You need to know that people must to opt-in to your email list.

I’m sharing this with you because they violated email laws and I want to make sure you know what they are so you can send out your press releases and book marketing legally. If people mark your email as spam, you could get in trouble for it. Yikes.

It’s against the law to send press releases to people without permission and without an opt-in choice.

Here are the laws for email. CAN-SPAM Act: A Compliance Guide for Business says “The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.”

I would suggest that you start a MailChimp account, it’s very inexpensive. You can’t add people that have not requested to be added to your MailChimp account because you can only legally build email lists by permission.

Why should you follow the rules? “Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. “

Here’s the whole enchilada: 
http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business


Note – this content is credited to the original source and Peg. 

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